Cookies and Other Markers – We may collect non-personal data through markers such as cookies, web logs, action tags and other monitoring technologies. Where authorized by us, third parties may use our monitoring technologies to compile aggregate statistics on our behalf. We use the non-personal information to assist us in the understanding and improvement of our website, including its performance, effectiveness and usability. We may share or transfer information which is not personally identifiable with or to our affiliates, licensees and partners.
Our web pages may also contain markers that allow us to count users who have visited certain pages or to deliver co-branded services. We may also include markers in our email messages that indicate whether the message has been opened or whether action has been taken.
Third-parties engaged by us to assist with advertising or content delivery may use markers or cookies to allow them to recognize your computer each time you visit certain pages or emails and to compile anonymous information. Information collected through these third-party advertising companies is anonymous.
Communications – We may use personally identifiable information that you have provided to us to communicate to you information regarding products and services that we offer. Those communications may include information regarding promotions, contests, product or service updates, or surveys. We may analyze your personally identifiable information and use those analyses to improve and customize our website’s content, layout and services. This use is intended to enable us to improve your experience in using Pugh’s Diamond Jewelers website.
If you contact one of our representatives or submit a request to us through our website and provide personally identifiable information, we will use your information to respond to your inquiry or request and to provide you with any other additional information that we believe may of interest.
If you place an order on this website, we will use your personally identifiable information to confirm your order, respond to your requests or inquiries, detect identity theft (including use of stolen or phony credit card information) and other forms fraud, provide you with information regarding your order and provide you with any other information we believe would be of interest. We will also share your contact information.
You may elect to discontinue receiving information from us by following the instructions below with regard to Opt-Out.
Internal Use – We may use other sources of information as a basis for reviewing the personally identifiable information you provide us for errors, omissions and accuracy. Our marketing department may use your personally identifiable information to conduct internal research on our users’ demographics, behavior and interests and then use that research to improve our marketing efforts and product offerings. We may also use your personally identifiable information to better understand your use of our website and then use that information to improve the performance, user interface and effectiveness of our website.
Refer a Friend – You may refer a friend to the Pugh’s Diamond Jewelers website. We may request your name, your friend’s name, and both of your e-mail addresses to ensure that your friend will know that you have requested that Pugh’s Diamond Jewelers send them an e-mail. You and your friend’s e-mail addresses will only be used for this purpose unless permission is otherwise granted.
Compliance with the Laws and Regulations of Governmental Entities in the United States and Fraud Protection – We may gather and, if necessary, disclose any information, including personally identifiable information, if we believe such gathering and disclosure is necessary to comply with any applicable statute, regulation, judicial or administrative process or governmental request. We may gather and possibly disclose all information available to us, including personally identifiable information, in order to investigate illegal activities, threats to physical safety, suspected fraud or as otherwise required by law. If the results of such investigation warrant disclosure to law enforcement authorities or others to avoid harm to us or others, we will, in our sole discretion, disclose and share such information as is necessary to prevent or minimize such harm. We may also exchange information with others, including personally identifiable information, to the extent that is necessary, to detect and prevent credit fraud and credit card risk.
Compliance with Foreign Law – We may store and process information collected on this website in the United States or any other country in which we or our affiliates, subsidiaries or agents maintain facilities. Accordingly, your personally identifiable information may be subject to the laws and regulations of other countries in addition to the United States. We make every effort to comply with the laws and regulations of the countries in which data is stored and processed. By using this website, you consent to any such transfer of your personally identifiable information outside of your country.
We comply with the safe harbor framework established by the U.S. Department of Commerce in conjunction with the European Union regarding the collection, use and retention of data from the European Union.
Third Party Service Providers – We contract with other persons and entities to provide you with services and to offer promotions. We may use a web-hosting company to host our website, in which case it will have access to information entered on our website, including personally identifiable information. If we decide to hold a contest to name a diamond, we may engage a promotion company to run the contest. Third Party providers can include companies that assist with promotions, contests, events, or sweepstakes, fulfillment companies (e.g., companies that fulfill product orders), jewelers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers as third party service providers. Additionally, if you use a credit card or other financing alternative to place an order with Pugh’s Diamond Jewelers, to confirm and process your order we will share your personally identifiable information with such financing company. Third parties receive personally identifiable information only if such information is needed to perform their function(s). They are not authorized to access or use personally identifiable information for any other purpose(s) other than the purpose(s) set forth by us.
Acquisition or Merger – If we engage in a merger, sale of company assets or acquisition, or if it should be the subject of an insolvency, bankruptcy or receivership, each of which could result in an asset sale or transfer, your personally identifiable information may be transferred to and thereby disclosed to the party acquiring assets from us.
Children under 13 – We do not knowingly collect personal information from children under the age of 13. If we are advised or otherwise learn that we have personally identifiable information from a child under the age of 13, we will delete that data from our systems. The FTC website contains tips regarding online protection of children’s privacy. See www.ftc.gov
Security – We use security technology, procedures and organizational measures as part of a comprehensive plan to protect your personally identifiable information from unauthorized access, use or disclosure. We use Secure Sockets Layer (SSL) encryption technology when we transfer sensitive personal information such as credit card information over the internet. We also limit access to the computer servers on which personally identifiable information is stored. We also appreciate your input. If you believe there is a flaw in our security, please notify us immediately so that we can investigate.
Verification and Updating Your Information -You have a right to verify and update the personally identifiable information we gather from you. To verify the information or to request a change or update to it, please send an e-mail. Note that we will not reveal information we maintain on you until we are satisfied that you are making the inquiry, by asking you to identify or verify certain data already in our collection and/or through other means.
Choice- Opt Out – You have a right not to receive communications from us. You may opt-out of receiving communications from us by: (1) making a request by e-mail or (2) selecting “unsubscribe” on our subscription status page and entering the requested information.